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Re: 2014 BMW i3 Electric Car: Production Begins Today In Ger

Expensive compared to what? I suspect a nice specification BMW 1 series is a similar price. Did you see the customer clinic in October WhatCar? Lots of people liked it - although many commented on the boot being too small.

I agree it won't be a "car for the masses" but I do think it will be a popular second car where a family have a BMW/Audi/Merc as their "primary" car. Brand snobbery is so prevalent in the UK...
 
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