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So Apple's Tim Cook a bit of a bold stand at a recent shareholder's meeting. Apparently the NCPPR and he had a bit of a back-and-forth with "wasting" money on "so-called" climate change an issue the NCPPR took issue with.

According to Mashable the exchange went something like this:

The NCPPR urged Cook and the board to pledge that Apple wouldn't pursue any more environmental initiatives that didn't improve its bottom line.
Cook's response was blistering. First of all, he insisted, environmental efforts also make economic sense. Even so, "we do a lot of things for reasons besides profit motive," the CEO said. "We want to leave the world better than we found it."

Anyone who had a problem with that? They should sell their Apple shares. "Get out of the stock," Cook suggested. Danhof's proposal was voted down by shareholders.
Later the NCPPR released a statement:

After today’s meeting, investors can be certain that Apple is wasting untold amounts of shareholder money to combat so-called climate change. The only remaining question is: how much?
Now, personally I think Apple are VERY aware of profit margins, they also operate in a retail space where they rely heavily on brand perception... this is far harder to measure than pure money in/money out economics that the NCPPR are basing their (apparent) assertions on. However, beyond this being a sensible economic move, I'm glad companies like Apple do occasionally stick their necks out like this. Good for Tim Cook.

Source: http://mashable.com/2014/02/28/apple-ceo-tim-cook-climate-change/#:eyJzIjoidCIsImkiOiJfcjU4dDJ4bXA3emdwbHpjaSJ9
 
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