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It's a top of the range premium model. 40% compared to what?
"The A3 Sportback E-tron looks identical to its conventional A3 counterpart and starts at 37,900 euros ($51,700) in Germany. That’s 15,100 euros more than the base gasoline-powered version of the A3."
Obviously that doesn't take into account spec differences, as we all know that EVs/Hybrids tend to have more nice bells and whistles.
 

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The A3 e-Tron is fully loaded with goodies, so it should be compared with a top spec A3, not the base gasoline powered one. I crawled all over one at the Goodwood FOS today. Very nice car - but it looks pretty much exactly like a standard A3 inside and out, and I guess I like my EVs to look a bit more 'new tech' :)
 
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