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Information posted by BMW while I was away last week, thought it may be of interest to folks in London?

DriveNow, the carsharing joint venture between the BMW Group and Sixt SE, launched its flexible carsharing service in London on 4th December 2014. Initially, 210 BMW 1 Series and MINI Countryman models will be available for spontaneous hire. DriveNow furthermore intends to add 30 all-electric BMW i3 cars to the London fleet in spring 2015, expanding it to a total of 300 vehicles during the course of next year. The scheme will start off by serving an area around 65 square kilometres (25 sq. miles) in size comprising the boroughs of Islington, Haringey and Hackney, though DriveNow is seeking to extend the area of coverage to neighbouring boroughs before long.

Peter Schwarzenbauer, Member of the Board of Management of BMW AG and responsible for Mobility Services, comments: “DriveNow is already an international success, with more than 360,000 regular customers in Europe and America and we are delighted now to launch it in London, Europe’s largest city. DriveNow gives Londoners instant access to highly desirable cars, perfect for the city, in an innovative and entirely flexible way. This program is part of BMW Group’s strategic response to the growth in urban living and shared ownership. Our aim is to expand it into about 15 more cities in Europe and about 10 in North America in the future.”

Every journey is charged to the exact minute, with each minute of driving in London costing 39 pence. The hourly rate is capped at £20, so that customers save £3.40 per 60-minute hire. Each minute in the reserved park mode costs 19 pence. As in Germany, DriveNow additionally offers saver packages, which allow customers to buy blocks of minutes for as little as 32 pence per minute, as well as blocks of hours. Prices for the hourly packages vary from £35 for three hours, including 40 free miles, to £120 for 24 hours, including 125 free miles. All costs such as fuel, taxes, insurance and parking charges are already included in London as well. The standard one-off registration fee for London will be £29.

DriveNow is currently available in five cities in Germany – Munich, Berlin, Düsseldorf, Cologne and Hamburg – as well as in the Austrian capital Vienna and in San Francisco, USA. It gives over 360,000 customers access to a fleet of some 3,000 premium BMW and MINI cars in any of these cities.

Further information can be found at https://uk.drive-now.com.
 

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Its a lot cheaper than zip-car that usually works out ~£8 per hour in central London. I hope they aren't relying on any SourceLondon infrastructure...
 

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Charging structure could be interesting/useful. Any details on it? Hope they don't delay the delivery of mine to fulfil the order!

Had rather looked forward to being one of the few owners. Oh well, 30 more isn't that many!
 

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At that price I can't imagine ever using it!
I was a fairly frequent zip car user in Atlanta. For about 6 months our only car was a Mazda MX-5.

We had a BMW on order with a long lead time. Zip car in ATL is about $8.50/hr with a small monthly or annual fee on top of that.

It was a lot cheaper than other options like renting a car for 6 months from Enterprise.


In London I've always walked, taken a taxi or used public transit. Zip car didn't have much appeal. Maybe because I don't live there??


Drive Now has flexibility in where you can park the cars. The US Zip cars have to go back to where they started from.

Hmmm. I may join for occasional use. Could be usefully if they extend the service area.


Or maybe I'll stick with Add Lee and an oyster card.
 

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I have joined the DriveNow scheme. Over in London a couple times a year and need to move about in a short timeframe so will see how it works.

1) if driving an i3 will that not mean no congestion charge?

2) will this mean charge points are filled up with DriveNow i3s as that would be a legal place to drop it off. (Plus plug it in)?

3) plus it might get me behind the wheel of a i3 again quicker then they can build mine.
 
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