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Has anyone tried Googling BP Pulse? Most of the search results are about health and blood pressure. I would have thought that they would try a simple search before rebranding to ensure simple searches are likely return their website at the top of the list!
 

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Hyundai Ioniq 5 AWD
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A bit like Hyundai selling a branded car called a Kona in Portugal.

As well as a Poland and Norway fail to a lesser extent.

 

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2020 Vauxhall Corsa-e Elite Nav 7kw
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To be fair, SEO takes time, you can't just launch any brand and expect it to be at the top right away. The search engines need to learn your relevance, and they learn that partly through the website putting good optimisation in place, but also where consumers click after their search.

Give it a few weeks, it'll be the top result for sure.

Wouldn't hurt in the meantime if BP paid for an ad against the "BP Pulse" keyword though so there's a sponsored result right at the top for people to use, but you pay per click for that so could get quite expensive.
 

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SEO isn’t immediate. You don’t just wake up one morning, decide to launch a website and expect it it be anywhere near the top of Google, no matter who you are.
 
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