[Big277wave]

Has anyone tried Googling BP Pulse? Most of the search results are about health and blood pressure. I would have thought that they would try a simple search before rebranding to ensure simple searches are likely return their website at the top of the list!

 

[80698]

Half-arsed efforts. Just like everything else that BP Chargemaster have done over the years.

You have to give them credit. At least they are consistent - even if in this case it's consistently bad!

 

[Hitstirrer]

A bit like Hyundai selling a branded car called a Kona in Portugal.

As well as a Poland and Norway fail to a lesser extent.

The Hyundai KONA: A Translation Fail In 3 Languages

Naming a product for an international audience is harder than it looks. Exhibit A for 2018: the Hyundai KONA. Here's why it's a translation fail in 3 languages.

k-international.com

 

[Chrisb]

Second hit on google search so looks effective to me.

 

[Chrisb]

Top on Yahoo too.

o

 

[londonguy]

To be fair, SEO takes time, you can't just launch any brand and expect it to be at the top right away. The search engines need to learn your relevance, and they learn that partly through the website putting good optimisation in place, but also where consumers click after their search.

Give it a few weeks, it'll be the top result for sure.

Wouldn't hurt in the meantime if BP paid for an ad against the "BP Pulse" keyword though so there's a sponsored result right at the top for people to use, but you pay per click for that so could get quite expensive.

 

[idiotzoo]

You can imagine the meeting
"Guys.... Chargemaster has a terrible reputation, we're being caned in all the forums. We really need to fix this."
"..."
"Rebrand?"
"Rebrand."

 

[Bill N]

SEO isn’t immediate. You don’t just wake up one morning, decide to launch a website and expect it it be anywhere near the top of Google, no matter who you are.

 

[Harry_Zoe]

Given that BP also stands for Blood Pressure, I think they've chosen a great name because of what happens to my BP and pulse rate every time I have another problem with my charger (see "unlucky" thread in charging forum)