That article seems to suggest a small BEV rather than a family size PHEV.Been posted a few times that it's going, although rumours were it will be replaced with something else.
All electric cars/PHEV cost more than their ICE counterparts. Even the i3 is more expensive than a 3 series and that already has the respected badge. Any Marketing Director will set gradually increasing targets for market share. It just seems there heart (read wallet) wasn't in it! They used excuses eg one ASA infringement.I don't know how much money it takes to persuade someone who was going to spend £28k on a medium sized saloon style car that they should buy a Vauxhall instead of an Audi A4, Mercedes CLA or BMW 3 series, but I'm guessing a lot.
I think Vauxhall made several mistakes with the Ampera:If nobody knows about the thing you're trying to sell, nobody will buy it. Not rocket science.
I think that GM are onto a winner with that. If you compare the Model S and the Ampera/Volt NEDC mileage against usable battery capacity, the GM cars are actually more efficient per Kwh of battery. So to reach 200miles NEDC range they only need a 42kwh usable battery.Lets hope they replace it with this :-
The original article has been redacted, but this being the internet, you can read the rest of it here :-
Looks like GM are trying to beat Tesla to the 200 mile BEV for $35k.