..and Edmunds YT review; summary - underwhelming, better alternatives
......plus loads more US review on YT, but nothing from Europe yet - Toyota afraid of the competition

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InsideEVs review; summary - underwhelming
Toyota’s first volume EV faces off against compact electric SUVs from Hyundai, Kia, Volkswagen, and others to come; it drives adequately, but blazes no new ground
insideevs.com
Toyota not going all in on EVs yet - still protecting / promoting their ICE/hybrids.
In a market where BEV is still a niche product accounting for about 10% of total new car sales, it doesn't make sense for number 1 car manufacturer in the world to go all-in. You can't risk 90% of sales to pursue 10% of sales, would be dumb.
Toyota probably marketing in US first because Toyota very big in the U.S. and U.S. is one single unified market, much easier to launch in than Europe where you need to deal with 30 different countries, 30 different networks, high customs fees and so on.
BZ4X may not be perfect, but if you look at Toyota line-up, none of their cars are.
For every car Toyota offers, competitors offer more desirable or more affordable alternatives.
If you want to understand Toyota's success, need to look beyond the individual cars, understand why people end up buying Toyota.
Tesla can deliver excitement and cars with different perspective and innovative design. Eventually though, excitement becomes boring and frequent visits to Tesla dealership for issues after issues and growing frustration of owners will push owners to consider alternatives. People who can afford Tesla don't like wasting time, and start thinking they would prefer less initial excitement but more long-term stability.
Same as young girls who enjoy bad boys with lots of troubles when young but then settle and build families with boring good guys.
Toyota already committed to BEV market back when they first invested in Tesla and more recently reaffirmed by presenting a huge line-up of models.
In 3 years they will have 4 times more models than Tesla. Game is on and I think in few years, Toyota will top BEV sales charts.
I think Toyota will be the company that takes BEV's out of the niche and into the main market.
They are planning to deliver triple current Tesla EV sales within 7 years, solid-state within 5 years, while Tesla management is busy trying to make climate-change deniers win elections in 2024...
Between Musk and Toyoda, I feel commitment to EV's and fight against climate change is much stronger from Toyoda and not even in same ballpark.
In 7 years, Musk will have moved on to something else, next business adventure of political career, who knows, Tesla stuck in niche and Toyota will still be one of top car companies and probably one of top BEV manufacturers and building niche in hydrogen.