I'm not speaking about the lighter colours, as I think that would almost be impossible to maintain unless you live in a warmer climate. I see you're UK based, so four seasons in one day!
If I was cleaning, then i'd use a carpet cleaning solution like 1001 shampoo. The key is not to wet the area, and use a bristle brush and work in a circular motion. If you have access to a wet vacuum, then that would help afterwards, then air dry. For something more stubborn, such as an oil stain, then methylated spirit to sponge off with a paper towel, then steam-clean or shampoo.
If you want to protect, then any 3M Scochgard spray will work.
If our car has leather - then Colourlock products are excellent for cleaning, restoration and protection.
If I was cleaning, then i'd use a carpet cleaning solution like 1001 shampoo. The key is not to wet the area, and use a bristle brush and work in a circular motion. If you have access to a wet vacuum, then that would help afterwards, then air dry. For something more stubborn, such as an oil stain, then methylated spirit to sponge off with a paper towel, then steam-clean or shampoo.
If you want to protect, then any 3M Scochgard spray will work.
If our car has leather - then Colourlock products are excellent for cleaning, restoration and protection.