They are serious. If you work in the industry you've known what they've been upto for a while. Bit of an arms race between them JLR and McLaren as they're all after similar engineers.
It's been a good half hour and no-one in the press has labelled this a Tesla Killer. It must be real.Vapourware - they want to sell their (probably over-engineered) drivetrain to an OEM. IMO this PR is a response to William's EV chassis.
Unless they buy an OEM (Aston Martin, perhaps?) in the next couple of months, or sign an agreement with someone like Magna Steyr, then this one can be parked up right next to the Apple car.
I know they have been working on this for a while. However, building factories and new supply chains takes a while, and even though Dyson can leverage some of their existing supply chains, they will not be reinventing things like windscreens or braking systems.They are serious. If you work in the industry you've known what they've been upto for a while. Bit of an arms race between them JLR and McLaren as they're all after similar engineers.
I look forward to their over engineering - their product design is excellent.
...and Tesla have been very late with all their cars. Not complaining but it's a reality of starting from scratch.Isn't that along the same lines as Lutz said about Tesla?
That being said, I would say it is a bit premature to say 'we've got a motor, all we have to do is add batteries (... and the rest of the car)'.
This article mentions electric cars from October 2015 Dyson acquires solid-state battery startup Sakti3, plans $1 billion investment in a battery factoryDepends how long they've been working on it .. they didn't start yesterday :^)