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This is a very rigorous, balanced and thorough blog post by Elon Musk, in part as a rebuttal to the media response to three recent Tesla Model S fires. It's a good read, but in particular interest to current and future Tesla owners is the section titled "Further Actions", where an interesting and unique warranty offer is made.

I'll link to the full post below, but I think these few paragraphs offer a decent insight...

Since the Model S went into production last year, there have been more than a quarter million gasoline car fires in the United States alone, resulting in over 400 deaths and approximately 1,200 serious injuries (extrapolating 2012 NFPA data). However, the three Model S fires, which only occurred after very high-speed collisions and caused no serious injuries or deaths, received more national headlines than all 250,000+ gasoline fires combined. The media coverage of Model S fires vs. gasoline car fires is disproportionate by several orders of magnitude, despite the latter actually being far more deadly.

Reading the headlines, it is therefore easy to assume that the Tesla Model S and perhaps electric cars in general have a greater propensity to catch fire than gasoline cars when nothing could be further from the truth.

Journalists with a deep knowledge of the car industry, such as the news editor of Automotive News, understand and attempt to rebut this notion, but they have been drowned out by an onslaught of popular and financial media seeking to make a sensation out of something that a simple Google search would reveal to be false. I would also like to express appreciation for the investigative journalists who took the time to research and write an accurate article.
Amazingly, Tesla'a warranty will now cover fire damage in all incidents, "even if due to driver error"...

Third, to reinforce how strongly we feel about the low risk of fire in our cars, we will be amending our warranty policy to cover damage due to a fire, even if due to driver error. Unless a Model S owner actively tries to destroy the car, they are covered. Our goal here is to eliminate any concern about the cost of such an event and ensure that over time the Model S has the lowest insurance cost of any car at our price point. Either our belief in the safety of our car is correct and this is a minor cost or we are wrong, in which case the right thing is for Tesla to bear the cost rather than the car buyer.
Full update at the Tesla website: http://www.teslamotors.com/blog/mission-tesla
 

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Agreed.

It's so frustrating hearing so much bad press regarding EVs. Tesla is doing so much to push boundaries within the automotive industry. If all car manufacturers thought about the business a little differently, less segmented perhaps, we could have some real change in moving away from our consumption of fossil fuels.
 
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