I wouldn't call them "dead heads". It does suck doesn't it? There aren't many people that are more pro-EV than me and I think that it sucks having such a short range so why shouldn't people that don't yet have an EV think so too?
There are two aspects to EV ownership... what people need and what they think they need. People will have an attitude based on the latter and they will not transition to an EV until EVs satisfy their needs but also their wants and what they think they need.
Right now, unless you can afford a Tesla Model S, EVs are not really suitable for long range use are they. Yes, you can do it as I and others prove every day, but it is a labour of love and only really going to be done by those keen enough to accept the risks and hassles.
So yes... 130 miles sucks, and for the majority that get 60-80 miles (e.g. Nissan Leaf) that sucks even more if you are thinking about long trips which most people do. It isn't until you accept that the EV is the perfect car for the short, every day trips we all do all the time (commuting, school run, shopping, sports club, gym etc) that you realise there is a place right now even within the 80 mile range, but you need a 2nd car probably for those longer trips or be prepared to rent or use public transport... not many will do that IMO.
Or get a Vauxhall Ampera or BMW i3 where you have the best of both worlds!
So, I think that the less we consider non-EV owners as "dead heads" and the more we look at it from their perspective and realise that actually they have a point, the more we can help them understand the realities of EV ownership and perhaps they will start to take it all seriously... firstly as a short-range car, probably a 2nd car, and once they are hooked on that then later, when 200-300 mile EVs become available and affordable they will be ready to go all electric.