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It seems the £5000 incentive is just a waste of money, the vendors are just pocketing the money by upping the price of the cars by £5000. So what should they do with the money instead to encourage joe public to consider EVs

Some idea: Nationwide free parking (could be difficult to organise as so many parking vendors) but a scheme similar to the blue badge scheme

Use of Bus Lanes

Helping by subsidising the insurance costs of the car

What else can you come up with that may help ?
 

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Difficult one to answer. The EV is fundamentally a more expensive vehicle. This cannot be argued with. The EV also is less flexible than traditional solutions. The advantage of EV is that under certain usage patterns the total cost of ownership is less. Therein lies one answer to your question. Understand which ownership models offer a lower TCO and target the incentives so that you introduce a change - one of the major issues is that within the present framework there are plenty of examples where EV offers a lower TCO, but the inertia is too great to allow for change to happen (better what you know and trust as opposed to the unknown). Once that change is established then gradually rescind those incentives. The other answer would be less palatable from the perspective of the motoring public, but is formulated around the introduction of restrictions that make EV more favourable as opposed to the present system of benefits that make EV more favourable. Maybe not the answer you expected?
 

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How about mandating that car manufacturers that want to continue to have the ability to sell vehicles in the UK must make a certain percentage zero-emission? Increase that percentage each year.

I'm sure they've tried this tactic somewhere already ;-)
 

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When I discuss EVs, particularly with the uninitiated, the single most frequent observation is "there's no where to charge them".

As such the best way to encourage curiosity and therefore wider adoption could be through funding of charging infrastructure (sounds biased I know).

IMO the funding should be targeted at true rapid charging networks on primary routes, reliable AC charging in public areas (32A in car parks in volume) and charging in the workplace.

We need visibility.
 

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@Huw why does an EV have to have a lower TCO, does anyone really calculate TCO when buying a ICE
This is the very problem and the fact that people do not see this means one of the key benefits of EV (one that is not linked to incentives) is being missed!

We have to ask, why incentivise? The response maybe that the ownership experience is not comparable to that of an ICE. I know that EV has benefits, but in the main, you would be hard pushed to argue that the current EV provides the same flexibility as ICE. Therefore the incentives we develop are primarily financial, be it the £5000 grant or priory access to the road network or other infrastructure (parking, etc.). However, incentives should be viewed as short term. If we primary offer them as delivering personal benefits then the people who select are doing so for personal gain and when we remove they will more than likely default to previous behaviour. They should be geared to behavioural shift and not personal gain. Hence my previous observation that we present incentives as the gentle prod to move people who are presently in a position to benefit from EV to a position where they do indeed benefit. When the incentive is rescinded they may stay with the new behaviour rather than revert. Radical view i know, but one i sign up to.
 

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@Huw why does an EV have to have a lower TCO, does anyone really calculate TCO when buying a ICE
Hi Jon,

I absolutely calculated TCO, and made my decision almost solely on that basis. I'm a fleet driver, so my monthly lease allowance is set by my employer. They save money on the fuel costs of running the vehicle. I save money on the BIK element.

One way to embed EV ownership would be to specifically target the fleet market. These aren't price-sensitive as such, as you have a monthly leasing allowance to spend as you choose. We lease for 4 years, so knowing the BIK and fuel costs for the whole of the 4 years is absolutely essential, or either the company or employee will back away from the commitment. When I took mine, the next 3 1/2 years of BIK had been announced (5%, 5%, 5%) but not the final 6 months (now announced at 7%).

Because of the reduced rate of BIK, the car costs me around 1/4 of my previous Audi, and my fuel card tax is around 1/4 too.

Having seen the speed at which the BIK rates are being stepped up, when I change my car in 2016 I will almost certainly move back to an ICE - probably a diesel A3 or similar. For anyone not familiar with the joys of company car / fuel card tax, it's based on the list price of the vehicle, and the emissions.

But, back to your question: encouraging fleet drivers who don't have to worry about insurance costs, residual values, long warranties, would be an excellent market to increase adoption - and make EVs more visible as being "normal".
 

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Free parking would be a huge incentive, and relatively cheap to provide
Access to bus lanes would be very popular - especially outside of London
Free parking at stations to encourage low carbon longer journeys?
Electricity provided at rates comparable with the price you pay at home?
 

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As a Prius Hybrid owner who is looking to maybe change to a plug-in in the next 6-12 months, the big thing to me is to sort out the charging network so that it works off one type of cable/plug.

Can you imagine how people would feel if they turned up at a petrol station in their ICE and found out they couldn't fill up as they had the incorrect hose to connect to their car and the nearest other petrol station which takes their hose is 20 miles away and they have a range of 15 miles left!

But this is the situation with EV charging. How did this happen? Why isn't there a single standard of plug/cable?

Get this sorted first and foremost and then look at the other things
 

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Free parking would be a huge incentive, and relatively cheap to provide
Access to bus lanes would be very popular - especially outside of London
Free parking at stations to encourage low carbon longer journeys?
Electricity provided at rates comparable with the price you pay at home?
I believe under the Plug In Midlands scheme you can get a free annual parking permit for stations based on providing a V5. So one of those is worth at least £2k a year.
 

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@brothersoulshine yes still going on in California however it does have the problem of creating compliance cars, built only for the reasons of selling more ICE cars
I wonder how long companies can continue to make compliance cars, now they have some serious competition? Companies like Fiat and Toyota are going to struggle more and more to sell their compliance cars, losing larger and larger amounts of money until they either begin to take the EV world seriously, or cease to trade.
 

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I accept the current PICG of £5000 seems to go directly to the manufacturer and is often seen as artificially inflating the list price of ev's in the first place.

an alternative thought is to look at the hugely popular scrappage scheme from a few years ago.

Could there be some form of increased trade in value scheme for anyone switching to or trading in for another ev?

this could both encourage people to find out more about an ev as a suitable choice when time to change and, for the existing ev owner, dispel some of the concerns over residual values.

I have not really worked this through fully, I'm just sticking it out there as a suggestion for discussion and debate.

any thoughts?

Derek
 

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Car buyers are split into a few groups:
Fleets
Private (New)
Private (Used)

For Fleets, the govt should be somehow engaging with fleet operators to make them understand the benefits, keep the BIK rates low and perhaps build something into iso 14000 type standards that say a portion of your fleet is plugin. For fleets, push i3 Rex, Ampera, plug in Prius, Outlander PHEV and Tesla Model S.

Private (New)
People love Fiestas and Corsas and Focus's and Astras and Golfs. They buy them by the bucketload. An e-golf is good, the grant is good, keep the offer of free home chargers alive, and drop VAT on plugins. The target is to make the e-golf the same price to buy as a diesel golf. Put rapid chargers in every motorway services, and for areas not served by motorways, in A road services. Make it law that these stations have them, but pay for them to go in, and then promote this fact.

Private (used)
Garages could do with some sort of sticker that says how cheap EV's are to run. the US has the Monroney sticker. Also, make sure the free charger offer is pushed in people's faces. Promote the existence of the rapid network above.
 

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Enhance Capital Allowances to help encourage companies to invest in charging points for the employees/visitors...
(this seems to be an easy win in my mind)

Keep the BIK low/nil. (even if /when these do creep up, should still work out cheaper than having a second, personal car - it does for me, for sure.)

Maybe some of the current 5k 'grant' should go into a pot (or some money from road tax perhaps) from which companies can apply for subsidies for the installation of at-work charging points.
 

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Me too, but you can get free public chargers installed, whereas private staff only ones would cost the company money, and therefore that would discourage them from doing an install.
That was my point with the ECA. iirc they would pay for install rather than pay the same amount to HMRC !
 
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