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Discussion Starter · #1 ·
The limited edition IONIQ 5 Project 45 was oversubscribed almost three times within 24 hours.

Not only in South Korea did Hyundai note tremendous interest in its all-new all-electric Ioniq 5 model (23,760 pre orders within 24 hours), which will enter the market within a few months. In Europe, the Ioniq 5 introduction is also a huge success, far bigger than the launch of the popular all-new Tucson SUV in 2020.

Hyundai reports that between the unveiling on February 23 and February 26, the number of customer enquiries in Europe reached 236,000. There are probably tons of people searching for their new all-electric car and Ioniq 5 is on their shortlist to consider.

"The world premiere of the Hyundai IONIQ 5 was followed by the highest number of European customer enquiries of any new car launch for the brand."

"Debuted via a virtual world premiere, the IONIQ 5 quickly generated a very high level of website traffic and social media engagement from consumers in Europe – more than ever previously recorded by Hyundai for such an event, including the launch of the very popular all-new Tucson SUV in 2020."

In terms of preorders, the limited edition IONIQ 5 Project 45 (only 3,000 units available) was oversubscribed within 24 hours of reservations opening, by almost three times, which is close to 9,000 preorders just for the launch edition.

This is really amazing and it seems that Hyundai nailed the customer needs for an all-electric car.

Now we will just wait and see whether the company is able to produce enough Ioniq 5 to meet the demand. In Europe, in particular, customer deliveries will begin in the second quarter of 2021.

Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor Europe, said:

"The exceptionally high interest in IONIQ 5 underlines the strength of Hyundai in zero-emission mobility. With its ultra-fast charging, long range and customisable interior space, the IONIQ 5 is a game-changer that sets the benchmark in its class – and these outstanding characteristics have immediately proved to be attractive to significant numbers of European customers."
 

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Looks like demand for EV's will outstrip battery supply for years to come, hopefully the battery factories will be built in double quick time!
 

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I don't want to be a downer but 9k pre-orders really doesn't seem much to me but, I guess there is no point in them taking more orders than they can fulfill in the first 3-6 months or whatever
 

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Discussion Starter · #4 ·
In terms of preorders, the limited edition IONIQ 5 Project 45 (only 3,000 units available)

The point is that it is over subscribed for the limited production run special edition with all the extras, obviously cheaper cars will come later and NOT in a limited edition car
 

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In terms of preorders, the limited edition IONIQ 5 Project 45 (only 3,000 units available)

The point is that it is over subscribed for the limited production run special edition with all the extras, obviously cheaper cars will come later and NOT in a limited edition car
The only thing special about the first 3000 cars is you are getting a £5000 discount on the fully loaded model. Other than that they are bog-standard Ioniq 5’s in a limited range of colours and a fixed spec to make it easy for the factory to ramp up production.

Hyundai don‘t tend to do options lists anyway. There is a model (SE, Premium, Premium SE etc.), with a spec and then you can pay extra for paint If you don‘t like grey.

The full price lists are up on some European sites and these cars are going to start at £40K in the UK, and finish up about £53K.

Bear in mind that a top-spec Kona Premium SE (204PS, FWD, 64kWh battery) is listed at £41,445 and they’re taking £3500 off that in incentives so call it £38,500. So anyone saying people won’t spend that much on a Hyundai are wrong. They’ve been spending that much on a Hyundai for quite some time now.
 

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I'd be more shocked if the report was "LOW DEMAND" ... this is going to sell like hot cakes.
 

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Discussion Starter · #8 ·
Hope you can still add a tow hitch to the project 45
This is what I hate about these launch editions, most say that they are "fully loaded", but they don't list what's on the car, and it may be a different "Fully Loaded" depending where you are in the world. Take for example VW ID.3 & 4 all the reviews for the 1st edition models were fully loaded Max editions that were not available in the UK, so Europe gets the HUD and Pano Roof etc, but we don't - I'm hoping that If I managed to get one that it is (a) Fitted as standard due to it being fully optioned or (b) You have the option to add later.

These manufacturers must know what they are going to offer each market before they launch them, would it be too difficult to provide a list of how the vehicle is specced - Seems it is.........

P.S. UrbanSplash - Did you pre-order one and if you did have you been notified that you got one ? (Hyundai sent me an email saying they would notify me within 2 weeks if I had been allocated one)
 

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This is what I hate about these launch editions, most say that they are "fully loaded", but they don't list what's on the car, and it may be a different "Fully Loaded" depending where you are in the world. Take for example VW ID.3 & 4 all the reviews for the 1st edition models were fully loaded Max editions that were not available in the UK, so Europe gets the HUD and Pano Roof etc, but we don't - I'm hoping that If I managed to get one that it is (a) Fitted as standard due to it being fully optioned or (b) You have the option to add later.

These manufacturers must know what they are going to offer each market before they launch them, would it be too difficult to provide a list of how the vehicle is specced - Seems it is.........

P.S. UrbanSplash - Did you pre-order one and if you did have you been notified that you got one ? (Hyundai sent me an email saying they would notify me within 2 weeks if I had been allocated one)
You’re exactly right. I have watched some recent (pretty good) videos from Ireland of the id4. Looked at the hud and pano roof etc thinking it looks great. Then looked at the ‘1st edition’ spec sheet for uk and was thinking where the hell are those options! Simple fact is is, UK market will do well with id3/4 regardless. So push out the ‘lesser’ 1st editions which will sell well. Those who want max spec will wait and we still get their cash. I’ve hated VW’s approach to the first editions. So I won’t buy one. Also seen a video in the USA (Doug) and the infotainment is pretty much unusable.

I have the same as you regarding the project 45. See what happens!

New video on YouTube of a black pre production. Looks great.
 
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