BMW have had an interesting approach to websites and leaking information over the years, I dealt with it first hand for many years when running MINI2, I got a good reputation back then for my sources. Good with the public and community members "interesting" with BMW.
But, I have to say, overall they always seemed more interested in stopping the leaks internally than making any threats to me or my site.
Play nice and they'll play nice too – generally I would sit on almost as much information as I'd spill, and they'd still invite me to official pre-launch events and such (secret, embargoed type things).
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