Yes as a driver I was bad for jerking the my e-golf whilst in B mode. As a driver I did not notice it but passengers (ie wife) did.Yep stick it in Eco mode and/or reduced lift off regen (if it has that option) and see if that helps. Passengers often don't like the sudden accelerator response of an EV, especially lift off regen. The driver doesn't "feel" the acceleration and deceleration as much as a passenger as they are anticipating it.
It takes a bit of learning and practice to be smooth when using one pedal driving. A skill to be learned for all new EV drivers I think