[Olivier]

I think that as convincing models in every category (small/compact/familly sedan/executive/hatchback/MPV/SUV etc...) become available at a competitive price to the ICE version, then the movement will accelerate.

I think it's going to be like the adoption of diesel alongside petrol engines in cars. At first it was seen to be sensible only to hypermilers and taxis. As the technology improved and the price premium got smaller, it spread to more and more models. Diesel is now very widespread in every segment save for super-cars.

 

[Olivier]

We need to remember that with a handful of widely available models available, EVs can't exactly make a splash in the market. There are 6 well known manufacturers who have plugin EVs of some variety in their range :

Nissan : 5.18%
Vauxhall : 11.46%
Mitsubishi : 0.4%
BMW : 6%
Renault : 2%
Toyota : 3.91 %

All together, all models included, they represent less than 30% of the 2013 market and their EVs are only a small fraction of that, available only on a narrow segment of their range. Until that changes (EV drive train available on most models, from most manufacturers) progress will be slow although it might translate into an impressive number of sightings. Mini has less than 3% market share although they seem ubiquitous.

Next year VAG will be a significant addition with EV drive trains available on very popular models (Golf, A3) but until most manufacturers have EV drive trains available on their top best selllers, we won't see quick progress

 

[Olivier]

overall market share of each brand. Took the number from this article

http://www.autocar.co.uk/car-news/industry/new-car-market-winners-and-losers-2013