So do people feel the i-Pace is endangered as a small volume foray beyond its core market, or safe because it s JLR’s only product (and a desirable one) in a newly burgeoning albeit competitive sector...?
Most of it are write downs, pre tax loss has been £358m. Still not insignificant, but the headline loss is 'misleading'. Jaguar also made £120m profit in Q4 and recently implemented an efficiency plan (and unfortunately laid off workforce).
Product line is a bit exposed though and not sure the ipace is enough to resolve this.
They don't even make the iPace
To me they aren't moving quick enough into the sector and those in the industry know they are showing cracks as they are already trying to push stupid costs onto dealers now to help stem the flow.
Don't forget the big layoffs they had not long ago either and I can see another round coming before the end of the year.