These are really good and another example of how different manufacturers are treating their EVs. VW have a history of great promotion, if they "bring their a game" to the EV world it could seriously help push potential adopters over the edge.
But the product isn't a business model. The execs I know see it as a see saw, rather than cannibalisation.Will this do as I can't find the book? http://www.theregister.co.uk/2014/07/02/worstall_weds_disruptive_innovation_cobblers_or_reality/