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Discussion Starter · #1 ·
It will help sell the concept of Range Extenders and the Ampera will be substantially cheaper, as I suspect the 35K price will be for the base model. This may also be why GM Europe have delayed the lower spec Ampera, to suss out any competition...

http://www.whatcar.com/car-news/bmw-i3- ... als/261726
 

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Discussion Starter · #3 ·
Paul C,

I see your pioint, but if BMW spend a lot on marketing it may help raise understanding of the EV and RE-EV concepts. When potential buyers are discouraged by the high price of the BMW they may look at cheaper models.

IMHO if a manufacturer could offer good contract hire and personal lease rates - by effectively underwritting the future value, it would much easier for buyers to see the cost benefits. However, I do worry that the ending of the zero and 5% BIK will make it harder to get company car drivers soon...

Regards

Paul R
 
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