Have you seen the press release, looks like the eZS is going to address many of the things lacking on the regular ICE cooking models. Some level of autonomy and adaptive cruise. At £25k it should sell well without PCP.
Yes, I did see this, but most people on the FB group seem to be suggesting a price closer to £32K. Some of the things mentioned I think are to get the car to an NCAP 4* rating, which is expected. The current ICE version is a 3*, which even though is better than older cars is a no-go for many people (me included).
The jury is out for me at the moment, I keep remembering that we are in a bubble and are really interested, I am still tempted to part with yet another deposit. But, the average car owner doesn't know that MG even exists, let alone makes EVs. Most people don't like the idea of a Chinese car (I have no issues and it was the same for Japanese, Korean and Czech cars in the past and look where they are). Finally there is brand snobbery/signalling, MG is a low price brand and will fight hard to get in a higher bracket.
Look at their current range. They have one of the lowest priced SUVs in the UK (I think that Dacia is lower) and only sold 4,441 across the whole range in 2018. They are growing, but off a very small base.