Also just to add, the spec has been increasing over this time, not just the prices. Thinking about the SR+ models here, since 2019, we now have:
Bigger batteries with 300+ range WLTP
Heat pumps (other manufacturers charge £1k for this)
Rear heated seats
Heated steering wheel
Double glazing to the front side windows
Revised console with phone charging and USB-C ports front and rear
Pearl white as standard - it was a £2k option back in mid-2019!