First in the UK to offer Pay at point of service? I think not. CYC have been doing telephone IVR, without a subscription for ages.
(admittedly, they charge a premium for that service, and it's not very well publicised, and it doesn't currently work for anything other than points that would otherwise be free with a CYC membership)
(admittedly, they charge a premium for that service, and it's not very well publicised, and it doesn't currently work for anything other than points that would otherwise be free with a CYC membership)