If Nissan had tried to make an 85kWh car with the technology they had in 2012, the battery pack alone would have weighed as much as an LMP1 racer, and cost around $50k. Tesla didn't just get lucky, they developed a pack using the better part of a decade's experience working with large-scale lithium-ion batteries, they chose the best cell supplier, and worked with them to establish a format that's still unusual today (NCA chemistry rather than the more typical NMC, cylindrical cells rather than prismatic/pouch). It's very unlikely that anyone else could have made a car like the Model S in 2012, and real competitors still seem to be some way away.
Having the most energy dense and least expensive batteries translates to any EV, the pack constitutes a huge proportion of the car's manufacturing cost (~40% for the Bolt). Any advantage with the battery counts for a lot in the overall vehicle, and given that they already have working Model 3 prototypes trundling around, and the projected specs are distinctly Tesla-y, it looks like they've successfully downscaled their pack technology to the smaller platform.
We'll see how well they're able to meet the production targets, but the tech appears to be there, and the demand certainly is.
Sorry but if the willpower was there I could pick out at least 10 makers who could have made the model S. Quite a few of them would also be far less likely to have issues with build on such an expensive car aswell.
The model 3 sounds great but then again so does the GM Bolt. Similar battery size, car size, etc - we will have to see about cost.
Again Tesla isn't offering some breakthrough. It's just a packaging exercise on batteries they already have. You seem to have an idea that they somehow have access to battery chemistry no one else does? Do you honestly think none of the German/Japanese/American/Korean/etc makers could afford to pop to Panasonic with a cheque book? Pretty much any of them could offer any battery company a deal that would end any relationship with Tesla if they so desired.
Simple fact is they haven't because the technology and market isn't there yet. They are starting to show a little interest now (some more than others) but history shows that jumping in first doesn't pay off as much as jumping in when the time is right.
Look at it another way - say li-ion was suddenly become obsolete by a jump in technology. Say Graphene or similar popped up in a usable state and meant that a battery could take 500kWh for the size of a suitcase.
Tesla are then billions into a battery factory which is semi useless with cars that are suddenly obsolete tech and have massive debt to invest with.
Any of the established brands could invest and bring a car to market in under 5 years - less if they decided to just convert their PHEV's thereby having a car with more range than a current BEV and no downside.
The point is Tesla have no breakthrough tech. They are using some of the better available components and packing them in as tight a box as they can.
That works when you have a market segment to yourself which has enough margin in there to support the cost in the first place.
The model 3 may well be competing with a new 60kWh leaf, 60kWh Bolt, possibly things from BMW, Kia, etc and so on. Even more telling is the bigger picture. As ev's get better and more popular the gargantuan difference in buying power and brand value con only go toward the big boys.
There is a very good reason people will pay massively over the odds for something that says BMW, Mercedes, VW, etc on the front and that is because they are established brands with plenty to lose if they don't behave. This is the same reason a Zoe is cheap.