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I have spoken to @Kevin Sharpe about this many times and as he has about 3 years experience installing ZCW free charging stations I am very much inclined to agree with his view...
Of course it is always possible that you will be successful cold-calling, either in person or by email. However, Kevin has had almost no success going in cold in that way. It generally needs some kind of active engagement... staying at their hotel, using their restaurant etc before business owners open up to the idea of installing a charging station. They must come to realise the benefit to their business themselves... telling them is generally not enough.
So, rather than just firing off emails try to visit the establishment concerned and use their facilities and show them that EV owners can be their customers and they will then realise the benefits to them... otherwise we are just another of the hundreds of cold-callers they see week in and week out.
I am not saying don't cold-call by any means... if that is what you want to do then if it is done sensibly then it shouldn't do any harm and you never know...you might get lucky... but if it is a location you really want to convince to install charging then it is definitely worth a visit
Good luck either way

Of course it is always possible that you will be successful cold-calling, either in person or by email. However, Kevin has had almost no success going in cold in that way. It generally needs some kind of active engagement... staying at their hotel, using their restaurant etc before business owners open up to the idea of installing a charging station. They must come to realise the benefit to their business themselves... telling them is generally not enough.
So, rather than just firing off emails try to visit the establishment concerned and use their facilities and show them that EV owners can be their customers and they will then realise the benefits to them... otherwise we are just another of the hundreds of cold-callers they see week in and week out.
I am not saying don't cold-call by any means... if that is what you want to do then if it is done sensibly then it shouldn't do any harm and you never know...you might get lucky... but if it is a location you really want to convince to install charging then it is definitely worth a visit
Good luck either way