technically becoming the first automaker who doesn’t talk to the press.
Yea! there are 3 ways of having marketing,I guess the cars (and generally happy owners!) speak for themselves?
The positive PR is got via word of mouth, a lot cheaper than employing people to do it for you I suppose.
Not have a PR department does not preclude from talking to the press, PR is public relations not press relations, Musk spends plenty of time engaging with customers and many other in social media in a way that many other manufacturers would like to.technically becoming the first automaker who doesn’t talk to the press.