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So it will not be "Model E" after all. (Thanks, Ford.) Bring on the Model III...
“We were going to call it model E for a while and then Ford sued us saying it wanted to use the Model E – I thought this is crazy, Ford’s trying to kill sex! So we’ll have to think of another name.
“The new model is going to be called Model III, we’ll have three bars to represent it and it’ll be S III X!”
http://www.autoexpress.co.uk/tesla/87867/tesla-model-iii-to-challenge-bmw-3-series-world-exclusive

“We were going to call it model E for a while and then Ford sued us saying it wanted to use the Model E – I thought this is crazy, Ford’s trying to kill sex! So we’ll have to think of another name.
“The new model is going to be called Model III, we’ll have three bars to represent it and it’ll be S III X!”
http://www.autoexpress.co.uk/tesla/87867/tesla-model-iii-to-challenge-bmw-3-series-world-exclusive