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Hadn't seen this article from Time before, but it rings true with what a few people have been saying to me recently (even people who didn't seem that keen EVs at all) regarding price, and the REx option making the i3 just seem that bit more practical, and as I've mentioned elsewhere, the price is pleasingly keen compared to rumours during the build up.

Nailed It? Why BMW’s New i3 May Be the Most Popular Electric Car Yet
 
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