$69,000 (ish). Bloomberg: http://www.bloomberg.com/news/2014-06-25/toyota-to-offer-69-000-car-as-musk-pans-fool-cells-.html The Verge: http://www.theverge.com/2014/6/25/5841024/toyotas-answer-to-tesla-is-this-70000-fuel-cell-car