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Quite literally so it seems, with Peter Facinelli driving a BMW i3 for four days up the California coast.
BMW (and Mr Facinelli) are using the hashtag #missionelectric to highlight their status updates and tweets, such as the following:
via http://instagram.com/p/eDJvd4H7Io/
BMW (and Mr Facinelli) are using the hashtag #missionelectric to highlight their status updates and tweets, such as the following:

via http://instagram.com/p/eDJvd4H7Io/