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“The IAA in Frankfurt will be a pivotal moment in the strategic reorientation of the Volkswagen brand,” Ralf Brandstätter, COO of the VW brand, commented. “The results of our work will become visible with the ID.3 and the new brand design.”
With the updated logo, which will feature a more minimalistic, 2D “bolder and more colourful” design, Volkswagen is also introducing a new motto – “New Volkswagen.” It will be used in corporate presentations and customer contracts, and should create “a new 360° customer experience that is modern and fascinating throughout the world and across all channels.”

https://uk.motor1.com/news/366722/vw-new-logo-debut-frankfurt/
 
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