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I don't think Tesla the car company is the endgame. Tesla the Electrical Storage company which numbers cars among it's various product lines is much more interesting.
 

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Driving yet another EV!
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What this article seems to miss is that Tesla are not just going to continue selling the Model S, they are hoping the Model E will compete with cars like the Ford Focus which sell a million or so cars a year. They also expect other manufacturers to buy Tesla batteries. Maybe they will need a second factory... oh... looks like they thought of that too!
 
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