And if you manage to squeeze them hard enough, you might just manage to put the new car dealers out of business entirely. Think how fabulous that would be, no more messing about with test drives, or having someone there to talk to about spec and so on. Buying a car could be like buying a pair of pants, just get the cheapest, that you like the look of and sit there all day really uncomfortable.....
Carwow already means most dealers lose money on new cars (yes, really) and have to cover that by making money on used cars. Motorway and WBAC don't have those costs (the new cars) so can afford smaller margins on used cars.... So you could end up with no more main dealers and having to use 2 dealers to change your car, those who sell new direct from manufacturers (see above ref buying without demos etc) and all used stock going to back street garages with rubbish warranties etc.....
I don't agree with dealers ripping people off - but I also don't like the fact it's getting hard to even make a profit.... and sooner or later we'll end up with a car sales model that makes it cheaper to buy a car - but a whole lot less helpful and almost impossible to get demo's and so forth.....
We need manfacturers to brave up, cut prices a bit, but then not use discounting and cut people like Carwow out, and offer a good, fair deal out the box - but retain enough margin to stay in business......