Very strong sales for the Model Y there. More than the combined sales of the next 5 best selling models.

 

Shows the effect of brand loyalty. Toyota make reliable cars and that counts a lot for many.

Volvo EVs at least here in Scandinavia are also popular. Waiting list was long although not sure if the XC40 is really that much better car than the Megane, having considered both in my opinion it looses in many areas.

 

Shows the effect of brand loyalty. Toyota make reliable cars and that counts a lot for many.

It'll be interesting to see if Toyota manage to keep that reputation with the shift to EVs.
No reason they shouldn't be able to - but bear in mind that the BZ4X is effectively their first generation (pure) EV.
They have plenty of experience with "electrified drivetrains" from the Prius and subsequent hybrids, but they may still have some important lessons to learn.

 

I know im going to bursting a bubble here but if you look at the finer details theres no trend. This is the first month that has stats recorded, and it turns out that its a load of registrations from a large batch ordered. Also second place and the rest is just a handful between them like 568 bZ4X registrations and ID3 535. The only clear winner is Tesla which double/triple.

This isn't people buying the vehicle and theres no data to suggest a trend or that its popular. If you look at Europe/UK sales (not regs) are almost nonexistent.

 

It's not a single month, the BZ4X is about to clock in second for the whole quarter with 1351 registrations.

Toyota has also started production of the BZ3 in China and the Lexus RX450e is coming in a few months.

Toyota will be starting production of a new EV every quarter from now to 2026, flooding the market with model over model, it will be interesting to watch.

 

A single month's sales figures in isolation for one territory don't tell a full story. Otherwise, one conclusion you could draw is that Kia's EV strategy is an unmitigated disaster, with 58 units sold for EV6 and 73 for the Niro. We know for a fact that Kia are doing nicely, so the take away from those figures could be

a. Those numbers for Toyota reflect initial orders, taken over several months, being delivered and causing a spike which won't last

or

The pricing vs competition for the Bz4X is favourable in Norway to a greater degree than it is elsewhere - I don't know the answer to that one but someone will.

or

b. Norway likes their Toyota's more than other territories. Different brands do better in different countries than others. In the same way, could be that Norway doesn't like Kia's or doesn't have a well developed network for the brand, which doesn't take away from the fact that they do well elsewhere.

Interesting numbers no doubt, but taken in isolation they can easily paint an invalid picture. I would be interested to know how their numbers stack up compared to the opposition across the UK and Europe as a whole.

The only unequivocal conclusion from those numbers is that Tesla are still winning.

Toyota's strategy of flooding the market with models could pay off in terms of volume if they can make that volume turn into profit, because they could yet be the manufacturer that produces the low cost high volume, no frills car that draws in the masses. We will just have to wait and watch.

I must admit to be a bit surprised at even the hint that that numbers are decent in such a well developed market as Norway, given how mediocre a lot of the metrics are for the Bz4X compared to similar priced competitor offerings. I thought Norwegiens would want better than their poor recharge rates etc.

 

A single month's sales figures in isolation for one territory don't tell a full story. Otherwise, one conclusion you could draw is that Kia's EV strategy is an unmitigated disaster, with 58 units sold for EV6 and 73 for the Niro. We know for a fact that Kia are doing nicely, so the take away from those figures could be

a. Those numbers for Toyota reflect initial orders, taken over several months, being delivered and causing a spike which won't last

or

The pricing vs competition for the Bz4X is favourable in Norway to a greater degree than it is elsewhere - I don't know the answer to that one but someone will.

or

b. Norway likes their Toyota's more than other territories. Different brands do better in different countries than others. In the same way, could be that Norway doesn't like Kia's or doesn't have a well developed network for the brand, which doesn't take away from the fact that they do well elsewhere.

Interesting numbers no doubt, but taken in isolation they can easily paint an invalid picture. I would be interested to know how their numbers stack up compared to the opposition across the UK and Europe as a whole.

The only unequivocal conclusion from those numbers is that Tesla are still winning.

Toyota's strategy of flooding the market with models could pay off in terms of volume if they can make that volume turn into profit, because they could yet be the manufacturer that produces the low cost high volume, no frills car that draws in the masses. We will just have to wait and watch.

I must admit to be a bit surprised at even the hint that that numbers are decent in such a well developed market as Norway, given how mediocre a lot of the metrics are for the Bz4X compared to similar priced competitor offerings. I thought Norwegiens would want better than their poor recharge rates etc.

I wonder how many of the 568 for February were pre-registrations vs people actually wanting to put their hand in their pocket to buy it.

Its well known as a complete lemon in Norway so i can't expect people to be choosing it over literally anything else.

Toyota bZ4X range disappoints

Never before have we felt the need to redo all tests to confirm our results. Toyota has answered our criticism.

www.elbil24.no

 

i will wait and see what the year-end figures are for this, I suspect sales will be mediocre on an annualised basis….a bit like the drive IMO.

 

Just received an email from Toyota offering a 24-hour test drive. It looks like a good car but it's £50k! At that price surely you'd be looking at a Premium brand. This isn't what Toyota should be about.